When our first child was born in 2014 we bought all the baby items new parents need. Crib, stroller, swing, highchair, baby gates and on and on. What we realized is that there is a gap in the market for cost-effective, practical baby products that solve everyday problems. In 2019 we had twin boys and quickly found ourselves very tired and spending a lot of time cleaning-up, doing laundry after meals and wasting alot of food. Consider all the hand washing, wiping faces, cleaning highchair tray and seat and sweeping the crumbs off the floor. Add to this all the food stuck to your child’s clothes and the laundry that ensues. In early 2020 while thinking about the Gap we had a light bulb moment. The next day we built a prototype that closed the Gap between the bib and the highchair tray.

Since then we've been iterating on the design to find the right product. We've spent years in development to make the product functional, user friendly and safe.

We also have other creative childcare products that are in the works - so stay tuned by subscribing to our waitlist list.